Product Marketing Manager

Pittsburgh, PA
Full Time
Marketing
Entry Level
Innovative Systems/FinScan®, a worldwide leader of hi-tech data management and AML compliance solutions is looking for a high achieving results-oriented Product Marketing Manager who wants to be with an organization where they can make a REAL IMPACT!  Innovative provides just the right mix of opportunity.

What’s the challenge?

Do you thrive on making real business impacts  - combining product marketing with go-to-market tactics to drive growth?  At Innovative, you’ll apply exemplary research skills to analyze and understand the competitive landscape. You’ll then develop insights to craft product positioning and marketing strategies to broaden our competitive advantage and drive revenue growth and our target market presence.

You happen to be a consummate storyteller, deftly weaving the elements of our value prop into clear, compelling product positioning and messaging that resonates with customers. These types of product marketing experiences and successes  - ideally within enterprise B2B software organizations in financial services, AML, risk, compliance, fintech or related industries, will help position you to meet these challenges and achieve success!

How will I make an impact?

You will blend your deep analytic skills and understanding of relevant technologies that leverage data analytics, machine learning, and regulatory frameworks to detect and prevent financial crime to create strategic marketing programs that accelerate revenue growth. Day-to-day this includes:

Market Research
  • Perform competitive and market research to help prepare industry and competitor battle cards and advise company leadership (particularly Sales) on optimal ways to prepare and address trends and competitive situations and trends
  • Conduct extensive analysis of external/ regulatory environment and fines to identify useful insights of how our products serve the market and customer needs
  • Maintaining in-depth understanding of our customer segments and buyer personas to effectively communicate value propositions and differentiators
  • Utilize your research and understanding of the competitive environment to advise product management and engineering about desired / needed new features, functions, and overall product roadmap
Data Analysis
  • Perform ongoing revenue analysis to identify trends to optimize our go-to-market strategies
  • Analyze and determine the reasons that deals are won and lost; develop recommendations for improvements
Go-to-market Strategies and Tactics
  • Interact with analysts, clients, and internal stakeholders to research and validate [target messaging and positioning including Sales talk-tracks, customer presentations, case studies, and other collateral for new and existing products
  • Debrief regularly with Sales and Account Management to understand client needs, getting feedback on the effectiveness of our messaging, and continuously identifying how to improve it
  • Coordinate with Marketing Communications and Demand Generation teams on ideas for stimulating the market and generating demand that drives business and revenue
  • Translate the benefits of our product features into Unique Selling Points (USP) in collaboration with other departments including sales, marketing and account management
  • Work closely with Product Management, Engineering, Sales, and Marketing to orchestrate launches of new products and features into the market
  • Support Sales with new business development activities which could include, but not be limited to analysis of prospect’s industry trends, identification of quality leads and target accounts, and tasks related to RFP’s.
What do I need to have to make an impact?

We find that having at least 1 to 3 years of Product Marketing or Product Marketing Management experience within small to midsized B2B software technology companies will give you the right foundational skills. Adding to that you'll have:
  • Data-driven mindset with strong analytical skill and experience in conducting market research and deriving useful insights from your analysis of both quantitative and qualitative data
  • Takes a process-oriented approach to execution and measuring success
  • Proven track record of quickly understanding new markets, industries, products and customer audiences
  • Ability to create tangible marketing deliverables
  • High adaptability, strong sense of ownership, and eager curiosity in navigating a rapidly changing environment
  • Excellent communication and presentation skills, both verbal and written with strength in  crafting and articulating compelling stories for B2B technology products
  • Ability to collaborate inclusively and cross-functionally and work well with diverse perspectives and multiple stakeholders to drive company success
  • Good working knowledge of MS Office, including Excel, PowerPoint, Word, and other related productivity tools.
  • Bachelor’s degree or equivalent experience
It’s a plus if you bring
  • Experience within the financial service such as AML, risk / compliance, KYC, FinTech or RegTech space
  • An MBA with a concentration in Marketing or Business Strategy

What’s in it for you?

Consistently voted a Top Workplace, Innovative is thought and motion – listening to the ideas of our teams and our customers and acting to continually evolve our culture and our solutions. Innovative provides excellent benefits in support of your health, career, and financial well-being including generous time-off, tuition reimbursement, volunteer service time-off, charitable gift-matching, profit-sharing, and a 401K match.

Innovative’s teams are diverse, multi-cultural, and welcoming! You will find friends and mentors among local teammates and from those based at our offices abroad. You’ll always have someone to help you or to hang out with!

Innovative is one of the world’s most trusted providers of best-of-breed data quality and compliance solutions.  Since 1968, we have been known for providing solutions that are fast, accurate, and scalable. FinScan, one of our most recognized products, is used by our clients in over 60 countries to identify potential money laundering (AML) and terrorist financing threats – helping to keep us all - a bit safer.


Innovative’s world headquarters is in Pittsburgh, Pennsylvania.  Our regional offices are in London, UK; Mexico City, Mexico; Dubai, UAE and São Paulo, Brazil.
 
Innovative is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other protected characteristics.

Work visa sponsorship is not available for this position.

Innovative does not accept unsolicited resumes.

TWP_Pittsburgh_2018-2021.png

Share

Apply for this position

Required*
Apply with Indeed
We've received your resume. Click here to update it.
Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

150
To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status



Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

You must enter your name and date
Human Check*