Innovative Systems is growing — and looking for talented, energetic individuals who want to advance their careers in an exciting, professional work environment.
As an industry-leader in the development of enterprise data management and regulatory compliance solutions, our teams enjoy working with Fortune 1000 firms worldwide.
So if you are looking for a challenging career with a company on the move — plus an excellent benefits package — apply now for the position that inspires you.
Marketing Content Strategist
Innovative Systems, Inc. is seeking a Marketing Content Strategist who has a creative vision, ambition, a record of success developing content strategies and creating content that is compelling and purposeful, and deep understanding of software/technology. As the owner of the marketing content lifecycle, you will grow awareness and demand for Innovative’s high-quality software products and services in markets around the globe.
You will be an integral part of our fast growing team of sharp, friendly, and highly dynamic professionals that embrace excellence and are unified in driving successful outcomes.
Our ideal candidate is…
An inquisitive and creative thinker and an engaging collaborator who relentlessly digs under the hood to understand market behavior and uncover trends. You have demonstrated experience applying your knowledge to develop simple and easy to understand communiqués that lead to greater brand awareness, product understanding, and ultimately increased revenues. You have a minimum of 3 years professional marketing content lifecycle experience and have successfully written about software, data management, information technology, and/or regulatory compliance.
What you will be doing...
Map out and shape a content strategy for each phase of the customer lifecycle that also aligns with business direction and goals
Work collaboratively with Product Management, Product Marketing, and other internal departments to develop world-class messaging based on Innovative’s positioning and Unique Selling Points (USP’s); continuous refine content based market feedback
Write content for a variety of purposes including case studies, white papers, webinars, data sheets, customer education materials, presentations, sales collateral, product videos, press releases, and web content, blogs, social media, and other media as appropriate
Collaborate with subject matter experts, conduct research, and interview prospects and existing customers as needed to develop content targeted to solving our customer’s business problems
Continuously monitor internal and external feedback, and the competitive landscape including industry and regulatory environments to ensure our messaging remains compelling, competitive, relevant and responsive to changing trends
Benchmark best practices examples to identify the best type of communication to use for delivering the most effective content to each industry, vertical, and/or target segment
Leverage current events, news and trends to create timely marketing materials that highlight our thought leadership and our competitive positioning
Work with members of Product Marketing and Marketing Communications and other departments to develop content for lead generation and go-to-market programs and ensure the messaging is aligned with overall corporate strategy and positioning
Provide ongoing communication and training of our marketing message to internal stakeholders including R&D, Professional Services, Sales, and Account Management
Measure and monitor content effectiveness using internal and external stakeholder/audience feedback, data and analytics and make recommendation for improvements
Proofread all marketing materials and ensure accuracy of content
Stay on top of and advise larger team on leading edge thoughts in content strategy
Other responsibilities as assigned.
Skills and experience you need...
Minimum 3 years’ experience creating original and compelling content from concept to production to promotion for product marketing or marketing within software, data management, or compliance-related industry
1-2+ years actual marketing/content strategy work (not just the title)
Experience developing high-level conceptual strategies and to effectively define and communicate detailed implementation plans
Prior experience developing content strategies including those whose performance can be quantified
Knowledge of current SEO practices and accessibility standards
Outstanding command of the English language and grammar
Excellent interpersonal skills
Logical and analytic thought process
Results-oriented and resourceful, with a strong work ethic and willingness to go the extra mile
High level of intellectual curiosity and an entrepreneurial mindset
Ability and willingness to travel (US and/or internationally)
It's a plus if you have...
Master’s degree in Marketing or Business from a top tier university
Software, B2B marketing or management consulting experience
Understanding of cultural impacts on marketing and buying behavior throughout the Americas, Europe, the Middle East, APAC, and other areas of the world
Please provide a cover letter including why you believe you have the right blend of experience, skills, and creativity to produce outstanding content for Innovative Systems, along with your resume and two original writing samples of white paper, case study, presentation or similar content.